Our Mission

Our products exist to simplify your hair routine, minimize damage, and most importantly, give you (really) good hair.

/bo͝oklē/  What's in a name?

In our case, quite a lot actually. It comes from two places that are important to us: France and Bulgaria. In French bouclés simply means curls. It is equally inspired by the Bulgarian meaning of букли; the confidence boost you feel when your hair looks amazing.

We want you to feel this everyday.

Soft Foams

Vertical Wind


Our Difference

We shun out harmful heat and rigid materials. Instead, we incorporate breathable foams, extra-soft sponges, and silky, featherlight nylons. 

What's Our Story?

Our founder, Elitza, wanted perfect curls, but she also knew the damage traditional styling tools did to her hair. She didn't want to spend hours each week in front of the mirror curling her hair, so she came up with a solution for herself (hello, engineering background!) and just like that, Bukli was born!

Our brand exists to inspire the confidence that you feel when you have freshly styled hair. We love that feeling, but we know it’s not always achievable without sacrificing time or damaging your hair. We know that beauty is important. We also know that your time is valuable and should be spent with the people and things that really matter to you.

We want to give you back that time to spend with your kids, your friends, even Netflix if that’s what's calling your name. Life happens in those moments and we don’t want you to miss them.

Bukli has a minimalistic approach to reimagining hair styling at home - simplifying hair routines, saving time, money, and the health of your hair.



Our Values

Bukli constantly pursues game-changing new ideas to make sure you get the best from your hair. We are continuously growing, innovating and improving. We provide you with high quality and innovative styling tools which will simplify your hair routine.

We have kicked the traditional way of curling to the curb by introducing Bukli curlers; tools that will help you avoid the damage that heat and rigid tools do to your hair.



Bukli was founded on a necessity. A need to have your perfect curls (whatever perfect is to you) without sacrificing your time or damaging your hair.

One of our most important values is convenience; making beautiful hair as easy and as efficient as possible for you and fitting it in around the rest of your life. Bukli simplifies your hair routine, saves you time, provides you with an enjoyable hair experience and, most importantly, gives you (really) good hair.

Passion for Beauty + Fun


Beauty in ourselves, our products and the world around us. We believe beauty and fun can be found in anything and everything. We strive to find it, and make it as easy as possible for you to find every day. We're fun, bold and daring in our lives, hair and everything in between.



We are passionate about Bukli and know we do one thing really well - giving you (really) good hair.


This makes us bold and brave in our decisions and inspires us to keep moving forward: creating, improving and having fun while we do it.

STEM for Her

STEM for Her is an organization that is close to our heart. Elitza, our founder, has a background in Engineering and understands just how important the work STEM for Her does promoting awareness, excitement and opportunities among girls to launch successful STEM-related careers.


STEM for Her connects girls and young women to a community of STEM women and other girls, enabling them to envision the path to an education and a career in STEM.

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©2021 by Bukli® Haircare LLC.